One in five German SMEs using digital marketplaces
Digital sales are generating an increasing share of revenues for German small and medium-sized enterprises, according to Frankfurt-based development bank KfW. It found that 780,000 firms - or one in every five German SMEs - are now using digital marketplaces, online shops, or procurement platforms, with the majority of deals being B2B.
KfW estimates that the average annual turnover for SMEs is around €4.5 billion, and that only 4.4% of that is generated through e-commerce.